For Kerri, my goal was to create images that not only showed off her amazing talents, but also looked and felt like Kerri. I want her clients to see the images on her website and know exactly who Kerri is and how they will feel the moment they step into her studio. To accomplish this, the images need to be warm, genuine and welcoming yet still polished. Kerri is a master at what she does and at the same time, when you are with her you feel like you’re with a life long friend. Creating images that represent professionalism and have personality is sometimes a hard balance but when you achieve it, your clients will really get a sense of who you are and what your business is about!